In our previous blog post, we discussed some of the ways that service station owners and managers can boost their bottom line by optimizing customer experience. Retail decision-makers utilize countless strategies to come out on top, and the retail fueling industry is no exception. Here are three more ways to improve your customers’ gas station fueling experience:
Know Your Visitors to Provide the Best Possible Gas Station Fueling Service
What types of services do your visitors want? As with any other retail endeavor, knowing your client base well is vital for success in the gas station fueling industry. Consider your primary clientele — if you serve truckers and long-distance travelers, you may want to offer showers and ample parking. If commuters and short-distance travelers are your primary market, offer quick food options and a countertop selection of some of the necessities that people may forget at home. Determine which types of clients are your bread and butter and cater to them.
Rewards Programs are Great Incentives
Although operating an unbranded gas station does have its perks, there are undeniable benefits associated with running a branded station. One of these benefits is the ability to offer rewards programs to your customers. Howard Energy is partnered with Clark Brands, and branded stations can offer incentives like the Clark Crown Mastercard, Save Every Mile mobile app, and other programs. Rewards programs and other incentives give your customers a reason to return and act as excellent drivers for traffic.
Adjust Your Gas Station Fueling Offerings to Adapt to Changes
The last year has pushed all of us to evolve and adapt to changes in our surroundings. Challenges like the COVID-19 pandemic underscore the importance of flexibility in retail; contactless payment and curbside pickup options have become a standard offering for all kinds of businesses, and those that do not offer these services can get left in the dust. Service station owners must continually adapt to better serve their clients’ needs. Common adjustments include providing disposable gloves at fuel pumps, adapting to inclement weather concerns, and developing responsive protocols regarding public health and safety.
Partner with Howard Energy, Inc. for Fuel Supply and Services
We’ve moved! Howard Energy is now located at 34 Thomas Ave, Brooklyn, MD 21225.
At Howard Energy, we fully understand how your business depends on a reliable and steady supply of gasoline and diesel fuel to keep your operations at its peak. As a family-owned, commercial full-service gas and diesel fuel supplier, Howard Energy has been serving companies across Maryland, Washington DC, and Northern VA for over 25 years.
Our team of experts has a thorough knowledge of the petroleum industry to devise commercial and retail fueling solutions. As a result, we use our keen insight to build strong partnerships with commercial trucking, construction, manufacturing companies, and more. Howard Energy is proud to bring our products and services to gas stations, car dealerships, marinas, and beyond – 7 days a week with no surcharge on holidays or weekends.
If you need cost-effective and convenient wholesale fuel and related fuel tank storage or monitoring services, contact us to get started. Call us at 410-647-1500, and visit our website. Stay connected with Howard Energy on Facebook, Twitter, and LinkedIn.